EFE/Quique García

Madrid / The institutional message that the King sent last night, on the independence of Catalonia two days after the illegal referendum organized by the Generalitat, was followed by 12,421,000 viewers.

52.8% of the viewers were women, and these were over 64 years old – 35.9% of the audience – who were aroused the most interest to listen to the monarch, followed by those people between 45 and 64 years old – 33.9 % – and the previous age range between 25 and 44 years – 21.7% -.

By communities, Aragon was the one with the highest audience measurement, with 85% and 452,000 viewers; followed by Catalonia, with 83.5% and 2.8 million people; Asturias, with 80% and 308,000; Andalusia, with 79.2% and 2.1 million; Castilla-La Mancha, with a 78.2 and 566,000; Murcia, with 75.9% and 363,000%; Castilla y León, with 75.4% and 669,000.

The percentage of audience that was obtained in the community of Madrid was of the 73,6%, with 1.49 million viewers; the Valencian Community had 72.4 and 1.2 million; Galicia, 72.3 and 620,000 viewers; Canary Islands, 68.4% and 355,000; Basque Country, with 66.9% for 493,000 people and the Balearic Islands, with 66.7% and 270,000.

Message of Felipe VI was broadcast by 30 television channels, obtained an average screen share of 76.7 percent and in Catalonia was seen by 2.8 million viewers, with a screen share of 83.5%.

Six minutes lasted the message that was broadcast about 21.00, at the beginning of the main information on various television channels.

It was a statement transcribed in four pages that Mr. Felipe recorded with the usual procedure that is followed each year for the traditional Christmas speech.

The data have been provided by the company Barlovento Comunicación, extracted from Kantar Media. (October 4, 2017, EFE/Practica Español)