Amid the loss of the habit of buying CD’s and the boom in music services in streaming, vinyl is not only one of the few forms of music consumption that survives, but also it is having one of its best moments.
Fever for LPs is still alive in the U.S., and in cities like New York there are still independent stores that are a true showcase of the history of music and have a loyal clientele that does not lose its fascination with this format.
George Flanagan, a manager at Rough Trade, a well-known music store located in New York’s Williamsburg neighborhood with a huge collection of more than 20,000 pieces, says LPs are playing a key role.
“60% of our sales correspond to vinyl records and 40% to Cds,” Flanagan told EFE. He has seen how in the last year there has grown demand, especially among young people, for this “vintage” object invented in 1948.
“Vinyls provide a different experience, you can play the music, they have an aesthetic value that you can not find in streaming music“, he added.
In Flanagan’s view, there is a generation of young people born in the digital age who are “beginning to discover that value” and who enjoys having their favorite music in sight and performing the ritual of placing their piece of plastic underneath needle of the turntable needle.
In this large cultural area, which was opened in 2013, you can find true relics such as the LP The Complete BBC Sessions of the British band Led Zeppelin, at a price of 100 dollars, which contains unpublished recordings of all their live performances in BBC Radio from 1969 to 1971.
Beyond simple compilations of songs or artists, the store stands out for the large number of new pop and contemporary rock records and special reeditions of legendary records that made history or marked a decade, which can be purchased at affordable prices (between 8 and 20 dollars).
Illustrated covers of all genres and artists, from Elton John, David Bowie, The Beatles and Pink Floyd to Prince, Aretha Franklin, Sharon Jones and Arthur Russell, are part of the extensive catalog available.
One of the most popular LPs is the album Vs. of the American rock band Pearl Jam – a limited edition priced at $ 165 – recorded in 1993 and nominated for 2 Grammy Awards at the time.
Another store that has witnessed the revival of vinyl is Academy Records, a small store in Manhattan that since 1977 has specialized in the sale of LPs and has a collection of more than 10,000 record labels, especially rock, classical music and jazz.
Its owner, Franke Vogl, assured EFE that a clear example of this trend in music consumption is that, for four years now, his CD section “is getting smaller and smaller” and is giving way to more vinyls.
His favorite LP, and most expensive of the store, is a special reissue of the hits of the legendary punk-rock quartet The Stooges, led by the extravagant Iggy Pop, sealed and on sale for $ 180.
“I prefer vinyl records to CDs because I feel like I can travel back in time and relive through a time music when I did not grow up,” said a store customer, Amanda First, while choosing an album from a box full of records by Frank Sinatra.
According to the United States Record Label Industry Association (RIAA), in 2015, album sales in this format increased 32% over the previous year, up to achieve $ 416 million, the highest number has been registered since 1988.
In the first half of 2016, this number had already exceeded 207 million dollars.
Despite the success of vinyl still remains anecdotal compared to digital formats, it is becoming increasingly common for contemporary artists to release new LP recordings.
Singers like Adele and Taylor Swift collected more money in 2015 by selling their vinyl albums than by advertising revenue from online platforms like Youtube and Spotify, a trend that shows that the old is the trend and come back to stay.
New York, December 30, 2016, EFE/Practica Español
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Comprensión del texto C.1 (Comprehension C.1)
Está desfasado escuchar música en discos de vinilo.
El disco de vinilo sigue siendo un atractivo musical.
Mucha gente considera que el vinilo está muy obsoleto.
Las nuevas tecnologías están dificultando mucho el consumo de la música.
No se ha producido ningún tipo de cambio en el modo de consumir música.
El avance tecnológico no ha afectado a que se siga adquiriendo vinilos.
Es cada vez más complicado dar salida a los vinilos.
Está aumentando la venta de discos compactos.
Cada vez hay más gente que adquiere discos de vinilo de larga duración.
Tienen cierta nostalgia de un tiempo pasado.
Quieren reflexionar sobre cómo será el futuro.
No desean tener ningún vínculo emocional con el pasado.
Las personas que nacieron en la era informática también compran vinilos.
La mayoría de los jóvenes prefieren escuchar música en discos de vinilo.
Ningún joven sabe lo que es un disco de vinilo.
Ganaron más dinero vendiendo vinilos que publicitándose en plataformas online.
Creen que son más rentables las plataformas online que los discos de vinilo.
Tuvieron muchas pérdidas por los discos de vinilo.