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NINE OUT OF TEN AMERICAN PEOPLE ARE INFORMED ALREADY THROUGH DIGITAL MEDIA

The consumption of information through digital media continues to rise in the U.S. and nine out of ten American people are already receiving news through their mobile phones or personal computers, according to a report released today by the Pew study centre.

The study confirms a growing boom in mobile devices compared to personal computers: 65% against to 34% at the beginning of 2017, in comparison with to 56% against to 42% in early 2016.

Report by Pew report indicates that the data combines both the original digital media, born in the new environment, with those that are part of traditional clusters like the Washington Post, Los Angeles Times or the New York Times.

Advertisers have sensed the attractiveness of these new media and have reoriented their investments towards these, as digital advertising revenues have risen from $ 60 billion in 2015 to $ 72 billion in 2016.

As a result, the share of total digital advertising revenues has also grown and is now 37% of the total compared to 33% in 2015.

Likewise, in the digital sector, there is disparity and advertising is favoured by smartphones and tablets, while that has been reduced gradually in personal computers.

If in 2015 the percentage of advertising on computers and mobile phones was similar to almost 50% in 2016, advertising revenue on mobile devices went from $ 32 billion in 2015 to $ 47 billion in 2016, accounting for 65% of total.

The dominant players in this sector are the large computer companies, with Facebook at the top, which accounts for 35% of the market share, followed remotely by Google, with 14%.

On the opposite side of this rapid expansion of the digital market is the paper industry, which deepens its progressive decline.

The circulation of newspapers has gone from 37.7 million copies in 2015 to 34.6 million copies in 2016, a drop of about 8%.

In the last decade, the accumulated fall is abrupt, of more than a 30%, from the 52.3 million copies of 2006.

This change in information consumption habits has an impact on the advertising revenues of the print media, which in 2016 was 18 billion dollars, a decrease of 10% over the previous year. (August 8, 2017, EFE/Practica Español)

Exercise of comprehension B.1

Lee la noticia y responde las preguntas. (Read the news and answer the questions)

Congratulations - you have completed Lee la noticia y responde las preguntas. (Read the news and answer the questions). You scored %%SCORE%% out of %%TOTAL%%. Your performance has been rated as %%RATING%%
Your answers are highlighted below.
Question 1
En la noticia se dice que...
A
un grupo muy reducido de estadounidenses se informa a través de medios digitales.
B
la gran mayoría de los estadounidenses continúa informándose a través de la prensa escrita.
C
casi todos los estadounidenses se informan a través de medios digitales.
Question 2
Según ese estudio...
A
no existe una conexión entre los dispositivos móviles y el cambio del consumo de la información.
B
ha aumentado el número de estadounidenses que prefiere leer las noticias en el periódico de papel.
C
se ha incrementado el número de personas que leen noticias en dispositivos móviles.
Question 3
Cada vez menos personas prefieren utilizar el ordenador para leer las noticias.
A
Falso.
B
No se sabe.
C
Verdadero.
Question 4
Este cambio en el consumo de la información...
A
aumentará la inversión publicitaria en los periódicos de papel.
B
no ha causado cambios en la inversión publicitaria.
C
también ha influido en la inversión publicitaria.
Question 5
Según el texto, la publicidad en los medios digitales se está incrementando.
A
Verdadero.
B
No se sabe.
C
Falso.
Question 6
Los medios digitales cada vez ganan más dinero por los anuncios publicitarios.
A
Falso.
B
No se sabe.
C
Verdadero.
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